Director
Me. I have the idea, I make the creative decisions, and I decide what's good enough and what needs another take.
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Studio · Case study · 2026 Work in progress
Campaign for VICIO
Sample project: a campaign for VICIO, an invented burger brand with no connection to any real brand. The project is under way: the characters, locations, product and first frame are already done.
Sample project. VICIO is a name made up for this example and has nothing to do with any real brand, company or business that goes by that name. The project is only a sample of how I work with AI.
Claude
My scriptwriter, director of photography and assistant: it writes the script, breaks it into shots, turns every shot into a detailed prompt, and rewrites it when something goes wrong.
Generators
The generation tools, which do the actual rendering.
A campaign for a brand that doesn't exist
A sample campaign for VICIO, an invented burger brand. For now the project is at the stage of creating the characters, the locations and the product.
- Fictional brand
- Work in progress
The tycoon: character sheet
First I lock down who he is: swept-back blond hair, a goatee, a green velvet suit, a gold pocket square and ascot. Face, full body and back on one sheet so every shot keeps the same character.
Comes from: A campaign for a brand that doesn't exist
The tycoon: every angle
Front, three-quarter, both profiles and the back, with studio light and a neutral backdrop: the references that get reused to generate any shot.
Comes from: The tycoon: character sheet
The bodyguard: character sheet
A black suit, sunglasses and a clear earpiece: a character you recognise at a glance, locked on one sheet with face, full body and back.
Comes from: A campaign for a brand that doesn't exist
The bodyguard: every angle
Front, three-quarter, both profiles and the back, with the same backdrop and light as the tycoon so the two fit together in any shot.
Comes from: The bodyguard: character sheet
Locations: kitchen, office and hallway
Three very different spaces: a steel-and-black-tile kitchen, a classic oval office and a marble hallway with a red carpet. Each one is generated once and reused as a reference.
Comes from: A campaign for a brand that doesn't exist
Product: the burger and its bag
The burger from the side, from above and wrapped, and the red-and-black checkered paper bag from every side, with the VICIO logo. The brand is fictional and has no connection to any real brand.
- Fictional brand
Comes from: A campaign for a brand that doesn't exist
First frame of shot 1
In the office at night: the tycoon's hand on a telephone. It's composed using the character and the location as references, and it's the starting point for animating the shot later.
Comes from: The tycoon: every angle · Locations: kitchen, office and hallway
Coming soon: the remaining shots and the video
The project is still under way: the remaining shots, the animation and the edit are yet to come.
Comes from: First frame of shot 1
Let's Create Together
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