← All cases

Studio · Case study · 2026

SORAYA: a 30-second ad made 100% with AI

An ad for a drink that doesn't exist, starring an influencer who doesn't exist, shot in a street that doesn't exist. This is the whole process: the team, the tools and the workflow, step by step.

  • Nano Banana Pro
  • Flow
  • Seedance 2.5
  • APIMart
  • Higgsfield
  • Suno
  • Flow Music
  • Premiere Pro

idea and decisions

Director

Me. I have the idea, I make the creative decisions, and I decide what's good enough and what needs another take.

writer · DoP · assistant

Claude

My scriptwriter, director of photography and assistant: it writes the script, breaks it into shots, turns every shot into a detailed prompt, and rewrites it when something goes wrong.

image · video · music

Generators

The generation tools, which do the actual rendering.

Step 01 · Idea Director

An ad that doesn't exist

A 30-second ad for a drink that doesn't exist, starring an influencer who doesn't exist, shot in a street that doesn't exist. Everything made with AI.

  • 100% AI
The fictional SORAYA can
A drink
WEN, the fictional influencer
An influencer
The fictional street
A street

Step 02 · Assets Generators

Character: one base portrait, every angle

First, the character: a base portrait with Nano Banana Pro in Flow, then her profiles, three-quarter view, back view, full body and even a close-up of her eyes.

  • Nano Banana Pro · Flow
Base portrait, front
Base
Left profile
Profile L
Right profile
Profile R
Three-quarter view
3/4
Back view
Back
Eye close-up
Eyes

Comes from: An ad that doesn't exist

Step 02 · Assets Generators

Character sheet = her ID card

Three panels with the same identity, same light and same outfit. This sheet is her ID card for every scene.

WEN character sheet in three panels

Comes from: Character: one base portrait, every angle

Step 02 · Assets Generators

Product: so the label never changes

One hero packshot, then a product sheet with front, side, back and top views.

SORAYA can product sheet: front, side, back and top views
Product sheet · front · side · back · top

Comes from: An ad that doesn't exist

Step 02 · Assets Generators

Locations: main angle + reverse angle

Finally, the locations: a street, an alley and a white void, each with a main angle and a reverse angle.

Street
Street
Alley
Alley
White void
White void

Comes from: An ad that doesn't exist

Step 03 · Prompt Claude

No vague ideas. Always a structured prompt.

I never talk to the generation tools directly with vague ideas. Everything goes through a structured prompt first, with the same structure in every shot.

  • 01 Camera movement
  • 02 Action what happens
  • 03 Setting environment
  • 04 Audio voice · sound
  • 05 Negative what to avoid

Comes from: Character sheet = her ID card · Product: so the label never changes · Locations: main angle + reverse angle

Step 03 · Prompt Claude

Learned the hard way

You write → you get. If you write “phone”, the model draws a phone; if the face changes, stop describing it with words and point to the reference image.

  • “phone” a phone in the shot → write “the viewer IS the camera”
  • “robotic arm” a robot in the shot → describe the movement
  • the face in words a new person → point to the reference image
  • nothing about cuts random cuts → ask for one continuous shot

Comes from: Generate the scenes

Step 04 · Frames Generators

Frames first: images cost cents

For every shot, first I generate the first frame and, when needed, the last frame as images. Images cost cents; video costs euros. Then I animate between those two frames.

  • Nano Banana Pro · Flow
First frame of the shot
First frame
Last frame of the shot
Last frame

Comes from: No vague ideas. Always a structured prompt.

Step 05 · Scenes Generators

Generate the scenes

For video, I use Seedance 2.5 through APIMart. I pay per generation, roughly two euros per clip at 1080p. Higgsfield is a good alternative if you're producing several reels a month.

  • Seedance 2.5 · APIMart
  • ~€2 / clip · 1080p
  • Higgsfield · for volume
Scene 1
1
Scene 2
2
Scene 3
3
Scene 4a
4a
Scene 4b
4b
Scene 5
5
Scene 6
6
Scene 7
7

Comes from: Frames first: images cost cents

Step 06 · Music Generators

Music: never inside the video prompt

I generate the track without vocals, in an epic, cinematic electronic style, and I keep the music out of the video generations so I control it fully in the edit.

  • Suno · Flow Music
  • No vocals
  • Epic · cinematic · electronic

Step 07 · Edit Director

Edit: everything comes together in Premiere

I trim the clips, sync the music beats with key moments (the music starts on one line, drops on the reveal and cuts dead on the punchline), add subtitles and the final brand card, and make sure the voice is consistent across scenes.

  • Premiere Pro
  • Music in · reveal
  • Hard cut · punchline
  • Subtitles
  • Brand card
  • One voice

Comes from: Generate the scenes · Music: never inside the video prompt

Step 08 · Result Director

Result: SORAYA, 30 seconds

A 30-second ad for a drink that doesn't exist, starring an influencer who doesn't exist, shot in a street that doesn't exist.

WEN drinking from the SORAYA can

Comes from: Edit: everything comes together in Premiere

Step 08 · Result Director

Let's make yours.

A clear director, an AI assistant that turns ideas into precise prompts, and the right generation tools for each job. If you want me to make one of these for your brand, let's talk.

Let's talk on WhatsApp →

Comes from: Result: SORAYA, 30 seconds

Step 08 · Result Director

Social teaser: “Le roban el móvil en Malasaña…”

First short video, published on YouTube Shorts to grab attention and build anticipation. The full video comes later.

Let's Create Together

Currently available for freelance projects and collaborations worldwide.